Maxpro, a Detroit-based start-up specializing in connected fitness equipment, has announced a strategic partnership with the American basketball legend Shaquille O’Neal, who has invested in the company. Maxpro was founded in 2019 by a former athlete, Nezar Akeel. Since then, the company has grown from a pre-revenue Kickstarter campaign to a high-growth start-up that has sold more than 10,000 units across the U.S. and 56 other countries worldwide, with revenues of more than $10 million. Maxpro’s first product, the Maxpro SmartConnect, is a full-body portable fitness machine with smartphone connectivity and a digital coaching app.

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