Moving into women’s activewear, Wolverine buys Sweaty Betty
Treading into interesting and promising new territory, Wolverine Worldwide unveiled its acquisition of Sweaty Betty, a fast-growing U.K.-based brand of women’s fitness and lifestyle apparel that was going to develop a collaboration with Merrell in the area of footwear.
Keep reading this article by becoming a member
Enjoy unrestricted access to SGI Europe
To continue reading this article subscribe now
- Unlimited access to our highly trusted industry insights and analysis
- Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
- Benchmark yourself against the market and competitors
- Find inspiration to drive your business forward
- Stay up to date with new business models and startups
- Download interactive charts, data and analysis, and integrate into your presentations and workflow
If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already an SGI Europe subscriber? Sign in here.