Veteran action sports designer Tony McWilliam is the driving force behind Attika, a new eco-friendly sports eyewear manufacturer that uses only biopolymers and recycled materials instead of virgin plastic and offers a repair service and used product (end-of-life) collection. Based in Verbier, Switzerland, Attika says its management team includes seasoned industry professionals, world-class athletes, and former Nike, Spyder and Scott employees. McWilliam founded Faction Skis in 2003 and has since worked with a variety of action sports and outdoor brands. He recently won an Outdoor Industry Innovation Award for Ghosts outerwear. A portion of Attica’s proceeds benefit the Fred Hollows Foundation, a non-profit charity focused on the treatment and prevention of blindness and other vision problems in Australia, the Pacific, South and Southeast Asia and Africa. You can read more about the new brand here.
