New share buyback program will lead Adidas to return €1.6 bn to its shareholders this year

Adidas announced the successful completion of the new share buyback program launched in July and the launch of an additional program. Between July 1 and Sept. 30, the company bought back 1,851,522 shares for a total investment of €550 million. Starting on Oct. 18, Adidas plans to buy back additional shares worth $450 million before the end of this year. Adding the payment of dividends of €585 million made in May, the company will have thus returned nearly €1.6 billion to its shareholders in the course of 2021. It intends to cancel most of the repurchased shares. Share repurchases and dividends worth between €8 and €9 billion are an integral part of Adidas’ “Own the Game” strategy for the 2021-25 period. They will be complemented by the majority of the proceeds from the pending divestiture of Reebok.