Planet Fitness, an American franchisor and fitness center operator based in Hampton, New Hampshire, signed a territory development agreement with Castle Point Fitness NZ Ltd. to expand the brand into New Zealand. Castle Point is a joint venture between the founder of The Fresnel Companies, a U.S. investment firm with substantial international experience, and a private family office. The deal is expected to bring at least 25 Planet Fitness locations to New Zealand over the next few years, the company said.
With more than 16.2 million members, Planet Fitness says it has 2,291 stores in all 50 U.S. states, Puerto Rico, Canada, Panama, Mexico and Australia. Planet Fitness is known for its extremely low prices and various benefits, including a hassle-free environment, brand-name cardio and strength equipment, fully equipped locker rooms, flat-screen TVs and more. The free Planet Fitness app, available to members and non-members alike, offers more than 1,000 exercises for all ability levels and interests in your pocket. Planet Fitness Black Card membership includes several additional member benefits.
“Planet Fitness’ expansion into New Zealand, where approximately 86 percent of the population doesn’t yet belong to a gym, creates a tremendous opportunity to meet consumer needs in the market and offer a judgment-free, affordable fitness experience by breaking down the barriers and providing access to fitness for all,” comments Chris Rondeau, CEO of Planet Fitness.
