Pure Fishing, the expanding U.S. fishing tackle conglomerate, has entered into a definitive agreement to acquire Plano Synergy Holdings, a Texas-based company founded in 1938 that owns several outdoor brands, including Ameristep, Avian-X, Barnett, Bloodsport, Evolved, Frabill, Flextone, Halo, No Limit, Plano Molding, Tenzing, Wildgame Innovations and Zink. The purchase includes Plano Synergy’s 15 brands specializing in tackle storage, catch management, hunting accessories and archery. This acquisition is the third one for Pure Fishing after Van Staal and Fin-Nor in 2020 under the ownership of the private equity firm Sycamore Partners, which already built up its its portfolio to a total of 19 brands including Abu Garcia, Berkley, JRC, Mitchell, Penn and Shakespeare. Newell, the maker of Rubbermaid and owner of outdoor brands such as Coleman, Marmot, Campingaz and others, inherited Pure Fishing through its 2016 acquisition of the former Jarden Corp. and sold it to Sycamore at the beginning of 2019. The terms of Pure Fishing’s latest purchase, which is expected to close in April, were not disclosed. The company says it will continue to focus on its supply chain, innovation, digital marketing and supplier partnerships.