Rather Outdoors has announced that it has taken over Zebco Brands, a manufacturer of fishing rods, reels and accessories based in Tulsa, Oklahoma. Through this acquisition, Rather expects to take full advantage of the growing interest in fishing, particularly among young and new anglers, where Zebco is particularly strong. Another key component of the acquisition is Zebco’s European portfolio through Preston Innovations in Telford, England and Zebco Europe in Tostedt, Germany. Zebco Brands has been operational since 1949, making it one of the oldest companies owned by Rather Outdoors, which also includes Lew’s, Matrix, Strike King, Salmo and Fox. Among them, Fox and Matrix are based in the U.K. Fox is a carp fishing tackle brand, while Matrix manufactures products for match and coarse anglers. Salmo produces hard baits at its own factory in Poland.