Sequential sells Heelys for $11m

2021-04-27T17:18:00

The Sequential Brands Group, which is under strong pressure to pay back its debts, said it has sold the Heelys brand of wheeled shoes to BBC International, a U.S. company specializing in children’s footwear that has been Heelys’ core licensees since 2013, when Sequential bought the brand for $5.5 million. ...

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