Slinger Bag, the growing developer of portable tennis ball launchers, has acquired Foundation Tennis, a U.S. company that develops software for the administration of racquet sports clubs, in exchange of shares. The software suite can handle operations, booking, payments and digital platform management (website design, hosting, and iOS and Android apps). Foundation Tennis has built a robust B2B platform for tennis facilities with D2C capabilities for direct consumer engagement to drive business and positive user experiences for their members, says Slinger Bag. Although it is only four years old, Foundation Tennis has registered more than a million tennis club members on its platform, and there is room for more, Slinger Bag adds. According to the press release, the U.S. tennis market counts about 17,000 tennis facilities and some 20 million players. The world, by comparison, counts 100,000 facilities and 100 million players. Slinger Bag’s CEO, Mike Ballardie, calls the acquisition a step toward “becoming a leading connected sports company.” Slinger Bag is also reacting to the growth of tennis as a sport during the pandemic, with increases of 20 percent in participation, 40 percent in sales of racquets and 44 percent in new players. Slinger has acquired all issued and outstanding shares of Foundation Tennis, which has become a wholly owned subsidiary. Foundation Tennis’ shareholders will receive 600,000 shares of Slinger Bag common stock and an additional 400,000 in two further tranches over the next 24 months.