Base Detall Sport continues to pursue its triple plan of expansion, verticalization and digitalization, according to Diffusion Sport. The Spanish group has now converted most of its stores to the new corporate image, and post-conversion sales are up on average by 20 percent. As we reported last month, the group has returned to pre-lockdown levels of business, with associated-store sales of about €175 million.
So far this year, the group has opened one new store and converted two others. On March 7 the Base associate Alegre Esports finished revamping its 115-square-meter store in Amposta, Tarragona province, and on March 23 the 90sqm Base store in Estepona, Málaga province, reopened on the pedestrian thoroughfare known as Calle Real. The new store, consisting of 90 square meters under the management of Granell Esport, opened on March 3 in Valencia.
At present Base Detall Sport has 63 associates and 270 points of sale under the Base, Wanna Sneakers and Wanna Style banners. Already operating in Spain and Andorra, the group entered Portugal last year.
