Sumitomo with brand realignment in North America

2022-04-07T08:15:00

DUNLOP

In a global alignment strategy, the sports business for Sumitomo Rubber Industries (SRI) will be affiliated under the Dunlop brand umbrella. Roger Cleveland Golf Company, which is SRI’s North American sales company, currently operating as Srixon/Cleveland Golf/XXIO, will now be doing business as Dunlop Sports Americas. Based in Kobe, Japan, ...

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