Stronger, a Swedish brand of women’s sports apparel, is now under the control of the Danish-Swedish venture capital firm Polaris, a specialist in Nordic mid-caps, which has won a bidding war to acquire a 51 percent stake in the company. The sales price has not been disclosed, but an anonymous source cited by Bloomberg sets the figure at above 120 billion Swedish kronor (€11.8bn-$14.3bn). The founders of Stronger – Juri Gendelman, Joel Almqvist and Henrik Grundén – will be retaining 49 percent of the shares. Also remaining aboard is the CEO, Annica Rantala, who believes that Stronger is positioned to reach SEK 1 billion (€100m-$120m) in revenues “in the foreseeable future.” In 2020 Stronger generated profits of SEK 44 million (€4.3m-$5.3m) on sales exceeding SEK 300 million (€29.7m-$36.0m). Sales for 2019 amounted to SEK 125 million (€12.4m-$15.0m). According to Bloomberg, about 40 percent of the brand’s sales are domestic, with Germany and the Benelux countries accounting for most of its exports, and the U.K. and U.S. rising fast as new markets. Stronger was established in 2014. It employs about 40 people.