A group of prominent athletes is backing a new London-based venture capital fund called The Players Fund. The new fund brings together renowned athlete investors with experienced venture capitalists to support start-ups while promoting athlete investing. The captain of the England Test cricket team, Ben Stokes, and former team-mate Stuart Broad are among the athletes backing the fund. Footballers Chris Smalling, Serge Gnabry and Hector Bellerin are also involved in the fund. Officially launched on Aug. 21, The Players Fund will operate as a platform for existing athlete-founded collectives. This pioneering format is meant to enable athletes to step into early-stage investing in a structured way and alongside fellow athletes. An athlete committee will support the Fund’s operational and technical teams.

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