Ultimate Nordic is taking over Getvital Sports, adding Altra running shoes and Injinji socks and technical running equipment to its portfolio of sports and outdoor products, which also includes Buff, Stanley, LedLenser and Soto. Ultimate Nordic is a Norwegian distributor, formerly called Trygve Alm. Established in 1928, it is a described as a leading player in sports and outdoor, construction and kitchen equipment in Scandinavia. Beyond supplying well-known brands, it develops its own products. In 2009, it entered the Swedish market and expanded the number of brands. After the acquisition, Getvital Sports will continue to operate as before, but as a subsidiary of Ultimate Nordic and under the name Getvital Nordic. Getvital has operations in Norway, Sweden and Finland, according to Sportfack. Getvital Nordic will be sharing offices and showrooms with Ultimate Nordic in Oslo and Stockholm. Esben Blomberg, former chief executive of Getvital Sports, will continue to be responsible for Getvital Nordic’s products as category manager, reporting to Ingulf Horns, CEO of Ultimate Nordic.