Union Binding Company and CAPiTA Snowboarding will be opening a new European sales hub in Milan, operational as of Jan. 1, 2023. Based in the business and university district of Bicocca, this office will be home to European and Italian sales and marketing management. It will also be a hub for technical and web integration along both brand’s channels. A strategic hub in Milan is expected to bring opportunities for engagement and connection across multiple channels, considering that Union remains based in Colico (Italy) and CAPiTA remains based in Carinthia (Austria). Operations at the new Milan location will be led by Claudio Distasi in the newly established role as general manager EMEA for both brands. Distasi brings extensive industry experience thanks to a twelve-year career at Luxottica, where he has served roles including sales representative and KA manager, sales manager Italy, and most recently, business brand manager APAC – all for the Oakley brand. Additionally, Matteo Fumagalli is stepping into the role of Italian sales manager for the autumn 2023/winter 2024 sales cycle.

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