WeSports has completed its acquisition of Nordic fitness product brand, Kraftmark. Kraftmark will now contribute to the WeSports fitness segment, offering products to commercial gyms, company gyms, and housing association gyms, as well as strengthening WeSports’ consumer product offering.
For WeSports, a Stockholm-based group of individual sports, outdoor and mobility companies operating both online and with physical stores and product brands, this is the latest in a series of acquisitions, as reported previously. With this latest acquisition, WeSports will be able to offer a significantly improved product offering in stock, a higher quality service network, and faster deliveries to both gym owners and fitness consumers.
