After its recent acquisition of the Finnish water sports equipment supplier Finwake in September, WeSports, a Stockholm-based group of individual sports, outdoor and mobility companies operating both online and with physical stores and product brands, has completed the acquisition of a Swedish sports retailer, Pölder Sport AB. Founded in 1990, Pölder Sport is one of the Nordic region’s oldest specialists for cross-country skiing equipment. The company has been an “Official Vasaloppet Store” since 2004. In addition to its solid online presence, it claims to operate the world’s largest physical specialty store for cross-country skis in Nässjö, Sweden. Pölder Sport also offers a wide range of equipment for orienteering, running and “swimrun,” a competition format popular in Sweden consisting of several swimming and running stages in the same event.

Topics