Corporate

After the Olympic fameness of Cybershape – racquet expert Stiga goes west

By 2025-01-09T19:39:00

Stiga CEO close up

One sports product stood out at the Paris Olympics despite its modest size. The octagonal racquet Cybershape put the 80-year-old Swedish family business STIGA Sports back on the world map. Now, the venerable company is looking to capitalize on its success and break into the lucrative US racquet market. In three years, the goal is to triple sales of STIGA Sports products in the US. In addition, an upcoming IPO is looming for the venerable family business.

You’ve read your 2 free articles this month

Register  a free account or login  to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Register today and unlock 3 more articles each week

See what industry leaders read every day:

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

Register for free

Already a subscriber? Sign in

Ready for unlimited coverage?

Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Compare subscription plans

Already registered? Sign in here