Agilitas Sports, a leading player in the Indian sports and lifestyle sector, has announced two key developments to accelerate its growth, reports India Retailing. First, the company, founded in 2023 by former Puma India Managing Director Abhishek Ganguly, secured a strategic investment from Spring Marketing Capital, a Bangalore-based firm known for its strong brand-building expertise. This investment is expected to drive Agilitas’ expansion into new markets and strengthen the company’s position in the Indian sportswear and equipment market.
The capital infusion from Spring Marketing Capital will help grow the business and enhance Agilitas Sports’ marketing initiatives, enabling the company to expand its reach. The collaboration will focus on creating stronger customer relationships, enhancing digital experiences and strengthening Agilitas’ position as a trusted name in the industry.
In another strategic move, Agilitas Sports has recently appointed Rohan Chhabra as Senior Director of Apparel Design and Creative Strategy. Chhabra has a wealth of experience in apparel design and other areas. Before joining Agilitas, he held positions at Nike, Ralph Lauren and Space Runners, working across AI, Metaverse, sportswear, luxury fashion and cultural trends in the US and Europe. His expertise is expected to expand Agilitas’ product range and increase the brand’s appeal.