The goal is to accelerate the brand’s presence in the high-performance mountain footwear category.
After getting a lot of attention for its new footwear lines, Arc’teryx has announced that it is establishing a standalone Footwear Business Unit. This move aims to accelerate its presence in the high-performance mountain footwear category. “This marks an important milestone in our journey to establish Arc’teryx as a global leader in mountain footwear,” said CEO Stuart Haselden. “The team has created tremendous momentum, and we’re excited for what this means for the future of the business.”
The new unit will be led by Renée Augustine, Arc’teryx’s newly appointed General Manager, Footwear.
Read the full story on our sister publication Outdoor Industry Compass.
