Saks Global and Authentic Brands Group are partnering to create a new joint venture called Authentic Luxury Group (ALG). Home to Authentic’s own luxury and accessible brands, including Barneys New York, Judith Leiber Couture, Hervé Léger and Vince, this innovative venture is focused on redefining and expanding the modern luxury experience for customers around the world.
ALG will serve as an incubator for brands to grow through new strategic licensing agreements and distribution channels spanning fashion, retail, digital, hospitality, real estate, art and travel. Barneys New York will be the first brand to be positioned for accelerated growth under the ALG platform. ALG will also expand its brands beyond fashion into lifestyle categories, similar to the Barneys New York Residences, which opened earlier this year in Tulum, Mexico.
Authentic hopes that its expertise as a global licensing powerhouse, coupled with Saks Global’s elevated e-commerce experiences and well-located store fleets, will position ALG to create a new access point for luxury brands and experiences, catering to discerning consumers worldwide.
“With ALG, we are able to further our efforts to serve the full continuum of luxury consumers,” Richard Baker, Executive Chairman of Saks Global said. “We always strive to use our platform to give both established and emerging brands greater opportunities to extend their reach in luxury fashion, and this new platform will do just that.”
