Champion has expanded its Creators Program as part of the “Champion What Moves You” campaign, which the brand launched in September 2023. The initiative offers creators around the world the opportunity to win a share of $50,000 in funding and product blanks for projects that stand out for innovation, community impact, scale and creativity.
Launched earlier this year in Brooklyn, New York, in partnership with 72andSunny, the Creators Program aims to provide a platform for diverse creators to express their passions.
“Champion has been and will remain a vital component of the narrative for many of the world’s most culturally significant fashion brands,” said Vice President, Global Chief Marketing Officer at Champion, Rich McLeod. “As we transition into the next chapter of our brand journey, we persist in reshaping the very essence of what it means to embody a Champion. This campaign serves as a rallying cry for creators worldwide to drive change, pursue their passion and empower their communities.”
In 2023, Champion unveiled the first version of its “Champion What Moves You” campaign as a call to global creators to design and drive change with their unique talents. With this year’s focus on design and designers, the brand continues its mission to be a canvas for culture and creativity by providing a platform for the design community to share their art with the world.
Applicants for the 2024 Champion Creators Program must be at least 18 years old, based in the US, UK or Australia and belong to one of the following creative disciplines: Athletes, artists (including photographers and videographers), designers or musicians. Each creator will be judged by a panel of industry leaders based on their creativity, community impact, innovation and scale; winners will be announced on Sept. 30.
