Corporate

Craft’s CEO: ‘In five years we will double our turnover to €350 million’

By 2024-10-27T12:55:00

Stefan_Persson2 port start

Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.

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