Bestseller, the Danish retail conglomerate behind brands like Jack & Jones and Vero Moda, has increased its stake in Fenix Outdoor International AG from 8.8 percent as of Nov. 14, 2024, to 10.02 percent.
The move gives Bestseller a significant position in Fenix Outdoor, which is the parent of outdoor brands Fjällräven, Hanwag, Royal Robbins and Tierra. The move strengthens Bestseller’s retail influence while positioning it as a key player in the outdoor market. Heartland A/S, Bestseller’s holding company, manages a diverse portfolio, including stakes in Zalando, Klarna and Matas.
Read the complete article at our sister publication The Outdoor Industry Compass.
