Echelon, which produces connected fitness machines and sells subscriptions for on-demand classes, has acquired ThriveX, a producer of app-controlled compression boots, sauna blankets and cold-immersion products. ThriveX serves both the B2C and the B2B markets, with gyms, hotels and other such businesses among its customers.
According to Echelon’s CEO, Lou Lentine, “an end-to-end fitness experience requires prevention and recovery. This is an acquisition driven by a rising marketplace opportunity and smart growth values.
Echelon was founded in 2017 and has established partnerships with Rundisney, Pitbull, Anytime Fitness, Advent Health, Sony, Samsung, Workout Anytime, EoS Fitness, The Bay Clubs and Fitness Factory.
In the past, the company has been sued at least twice by Peloton, which alleged patent infringement in 2019 and 2021. As we have reported, however, Peloton dismissed its pending lawsuits against the company in November 2022, which agreed in exchange to stop using Peloton’s leaderboard in its fitness classes.
