Partnering with the right influencers has become essential for every sports brand on the planet. Swedish golf, ski and fashion brand J.Lindeberg is now focusing on this strategy by collaborating with two ladies who will for sure draw attention to the brand with their presence: Kathryn Newton and Mia Baker. Instead of partnering with professional golf players, the brand now seeks influencers, or as the company wants to define them, Lifestyle Brand Ambassadors, both with a major crowd.
With 1.9 million followers, Kathryn Newton will for sure elevate J.Lindeberg’s visibility. Born in 1997, the Hollywood star has been golfing since a young age, often blending her love for acting with her passion for the game. As a long-time fan of J.Lindeberg, Kathryn has frequently played golf in the brand’s collections and attended key events, making her a natural fit for the J.Lindeberg family. With a growing presence in the golf community and a dedicated fanbase, Kathryn brings a fresh and fun perspective that resonates with the brand’s fusion of style, performance, and individual expression.
Hans-Christian Meyer, CEO of J.Lindeberg, comments on the partnership: “Kathryn brings a unique energy to J.Lindeberg, combining her success in Hollywood with her deep love for golf,” he said. “She embodies a modern, bold lifestyle that mirrors our brand’s mix of sports and fashion. Kathryn inspires us to challenge conventions and redefine what golf style can be for a new, dynamic audience.”
J.Lindeberg’s second collaboration is with Mia Baker, also a golfer, lifestyle enthusiast, sports lover, fashion lover and trailblazer in golf content creation. Known for her creative storytelling and passion for making golf more inclusive, Mia has built a strong following by bringing a fresh, relatable approach to the sport.
Meyer also hopes that Baker will attract new people to the brand: “We’re thrilled to welcome Mia. Her perspective and passion for storytelling and inclusivity aligns perfectly with J.Lindeberg’s values,” he said. “Mia represents the future of golf, helping to make it more modern by inspiring a more diverse and engaged audience,” he concluded.
There is a lot happening at the Swedish brand at the moment, with new strategies and key persons to join the company.
