The original founders of specialist training brand WIT Fitness, Sam Kitching and Daniel Williams, are returning to the brand. Frasers Group acquired WIT Fitness in January 2024 out of administration.
Kitching and Williams have now bought back a majority stake through Friday&, where Kitching serves as Managing Partner. Frasers will retain a minority stake in the company. Nic Carter, Partner at Friday& and former European Finance Director at NoBull, will join Kitching and Williams on WIT’s Board of Directors.
WIT Fitness will celebrate its tenth anniversary in August. The brand is planning to organize physical activations in London later this year. A series of collaborative capsule collections will reportedly be unveiled by the end of 2024, followed by the launch of WIT Fitness’ own-brand unisex products in the first quarter of 2025.
