Coty Inc. announced that it has renewed its long-term licensing agreement with Adidas. Founded in Paris in 1904 and now headquartered in the Big Apple and traded on the New York Stock Exchange, Coty is one of the world’s largest cosmetics companies with a portfolio of iconic brands in fragrance, color cosmetics and skin and body care.
“I am delighted we have signed a new agreement in our long-standing partnership with Adidas,” said Sue Nabi, Coty’s CEO. “Adidas is perfectly positioned to capitalize on the new well-being and athleisure trend in beauty among today’s consumers. In recent months, we have successfully elevated the body care equity of Adidas, moving into products that are focused on enhancing sports and skin care credibility. With the launch of the Adidas Active Skin & Mind range, we are positioning Adidas as a leading premium body care line with superior ingredients and sustainable packaging. Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future.”
The renewed partnership with Coty will continue to focus on the production of beauty and fragrance products for the activewear brand that combine personal care, wellness, sports and sports lifestyle. This will include “pioneering research and innovation into areas such as the impact of fragrance on sports performance.”
Building on the successful launch of the Active Skin & Mind range in Europe, Coty is now driving the brand’s growth in China. Active Skin & Mind has partnered with Su Yiming, the Chinese gold medalist in snowboarding, as an ambassador for the brand. According to Coty, Yiming understands the demands that an active lifestyle in the extreme cold places on the skin. This makes it an ideal choice for the brand, which is looking to capture the attention of Chinese consumers with a digital strategy led by live streaming on Douyin, a Chinese video app (similar in approach to TikTok, but significantly more comprehensive).
