Three German top managers of the Swedish brand Craft – André Bachmann (CEO), Wolfgang Lagler (sales manager) and Markus Müller (marketing manager) – are embarking on a three-day charity bike ride from their Bavarian headquarters. They want to cover a distance of 450 km to hand over the new club jersey to SV Darmstadt 98, the soccer club sponsored by the brand. The cyclists’ goal is to reach their destination in time for the club’s last home match against Paderborn. A live track option of the ride will be installed, as well as a fundraising campaign in support of the initiatives “Athletes for Ukraine” and the disabled and rehabilitation sports department of their soccer club. The aim is to raise a total of around €3,500 for the charitable projects.
