Deepak Chahar, the 31-year-old cricketer who plays in the Indian Premier League and team India, has officially launched a new sports brand called Dnine Sports. The brand will be incorporated under Lcdc Athletics Private Ltd., which Chahar co-founded with his father, Lokendra Singh, last year. Dnine’s products, designed to enhance the performance and well-being of athletes, will range from sports shoes and merchandise (caps, shirts, caps, bags) to health supplements.
Dnine Sports targets cricketers of all ages, including professional cricketers, as well as athletes in other sports. Its products will be distributed both offline and online. Dnine Sports is planning to venture also into sports clothing and running shoes in the near future as part of its expansion plans.
Delhi-based digital marketing firm TZS Digital is partnering with Dnine Sports to help the brand establish a digital presence.
