Crocs has launched a new virtual store in partnership with 3D e-commerce platform Obsess. The Crocs Jibbitz Experience is “a virtual storytelling arena centered around self-expression, personalization, gamification and education.” It includes the brand’s first-ever 3D Jibbitz Customizer, a feature developed by Obsess to provide consumers with a mix-and-match tool to create their own unique pair of Crocs with Jibbitz tags. Customers can add up to 26 different 3D tags to a clog model and then purchase the physical version of their customized product directly from the virtual store.
The Jibbitz experience is the third virtual store Crocs has developed in partnership with Obsess, a 3D e-commerce platform headquartered in New York City. The store features five virtual departments, each dedicated to a different Jibbitz assortment type – from letters to groceries to animals and more. The Jibbitz experience also features a nostalgic arcade-style machine game where users can collect virtual Jibbitz to win physical Jibbitz that cost as little as a penny.
The Jibbitz experience is available via mobile and desktop web.
