To shift the focus away from the mass consumption usually associated with Black Friday, Arc’teryx will be rewarding consumers in the U.S. and Canada who trade in their used equipment with a gift card worth 30 percent of an item’s original retail value, a 10 percent increase in the regular trade-in value. The promotion will last for the whole month of November. On Tuesday, Dec. 1, in addition to this Used Gear Month promotion, Arc’teryx will donate $10 to the non-profit organization Protect our Winters (POW) for every item traded in during the previous month. The Arc’teryx Used Gear Program is currently running in the U.S. and Canada only, with trade-ins accepted in stores and online in the U.S. and in stores in Canada.