This week, David Beckham gives the term “influencer” a whole new meaning by handing over control of his Instagram account to a Ukrainian doctor. Iryna, a pediatric anesthesiologist and head of the regional perinatal center, shows the soccer star’s 71.8 million followers the conditions at her clinic in Kharkiv, Ukraine’s second-largest city, which has been under constant Russian fire for the past three weeks. You can follow her posts through Sunday in Beckham’s Insta story highlights with the blue heart.
Beckham also supports UNICEF, which apparently co-organizes the Insta stories from Kharkiv, with his Join 7: The David Beckham Fund, helping children and families affected by the conflict in Ukraine.