Brooks Running has announced a “2030 planet strategy,” with new sustainability targets, to “achieve net zero carbon emissions by 2040.” In addition to converting factories to renewable electricity, the brand and its suppliers plan to use low-impact dyeing processes for textile yarns and source materials with recycled contents. The company will also be purchasing carbon credits in the U.S. and abroad through ClimateCare, a B Corp headquartered in Oxford and Nairobi that finances, develops and manages carbon-reduction projects in various parts of the world. The latest version of Brooks’ Ghost running shoe model, the Ghost 14 being launched on July 1, will be the company’s first carbon-neutral product. By 2022 the brand should be taking a first step toward the circular development of a shoe by launching a take-back program. By 2023, it is expected to have fully recycled polyester in footwear and new apparel materials. By 2025, Brooks and its suppliers should be feeding no more waste from footwear manufacturing into landfills or incinerators.