Brooks Running is to partner with the global SaaS platform for supply chain traceability and compliance, TrusTrace. The move will deepen visibility across Brooks’ manufacturing supply chain and help identify and mitigate responsible sourcing and business continuity risks, with the aim of creating a more sustainable business.
TrusTrace CEO and Co-Founder Shameek Ghosh: “At TrusTrace, we have a vision of the future where all value chains are traceable, circular and fair, and we are excited to partner with Brooks to support them on their journey towards achieving transparency and their responsible sourcing objectives.”
Dave Kemp, Director of Corporate Responsibility at Brooks, adds: “The expansive and complex nature of our manufacturing supply chain makes […] visibility difficult. TrusTrace enables us to identify and mitigate responsible sourcing and business continuity risks and increase due diligence for customs compliance.”
The company adds that at the end of 2022, 100 percent of Brooks’ Tier 1 factories were using TrusTrace, with more than 130 Tier 2 and more than 70 Tier 3 factories invited to the platform. Looking ahead, Brooks will use TrusTrace to trace at the individual product level, enabling deeper transparency to consumers on where Brooks’ product and materials are manufactured while improving the efficiency of the chain of custody data collection for compliance with laws and regulations.
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