Spanish fast fashion group Inditex, owner of Zara, Bershka and Pull&Bear, among other retail brands, has entered a partnership with the World Wide Fund for Nature (WWF) to support several of the conservation association’s projects. The collaboration will start with nine initiatives across four regions focused on forest conservation, water basin restoration and conservation and the protection of endangered species and their ecosystems.
Inditex has agreed to allocate at least €10 million until 2024, starting with €4,2 million in 2022. According to the company, it will allocate to these projects part of the funds earned by charging consumers for paper bags and envelopes, an initiative launched in 2021 with the aim of promoting the use of reusable alternatives.
