KMD Brands, the outdoor, lifestyle and sports company, sees all three of its brands – Kathmandu, Oboz and Rip Curl – become Certified B Corporations, becoming one of the first multinational firms in Australia and New Zealand to have all businesses individually certified.
KMD Brands Group CEO Michael Daly called the development “a significant achievement,” with its businesses now part of a global community, meeting high standards of social and environmental impact, accountability, and transparency.
B Corps are for-profit organizations that have been designated as meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. Companies must document their positive impact to apply using the B Impact Assessment tool and undergo an independent verification process every three years to achieve and maintain certification.
While Kathmandu was one of the first apparel brands in Australia and New Zealand to be B Corp certified in 2019, Rip Curl and Oboz have worked hard for years to evolve, expand, and improve their existing practices and policies to achieve the certification for the first time.
