The environmental NGO Protect our Winters (POW) has entered into a long-term partnership with Odlo, effective immediately. The cooperation is embedded in a long-term sustainability strategy by Odlo that is intended to redesign the brand’s presence in the market and in society, according to Knut Are Høgberg, chief executive of the Swiss-based company.. By 2030, all Odlo products are to be made from sustainable materials. The two partners are beginning several joint projects, with a special focus on education and raising awareness. The partnership will start with the Odlo Give Back Day on Nov. 14. As part of its “Be Aware of What You Wear” campaign, Odlo is offering a 20 percent discount on the purchase of products from its Eco range, which is made almost entirely with recycled raw materials. The brand will donate 10 percent of the proceeds of the day’s sales of the Eco line to POW.