SS21 SustainablePackaging BTS 8

Source: On

SS21 Sustainable Packaging

On Running is changing its packaging by using 100 percent recycled materials. The Swiss company says it expects to save 40 tons of ink, paper and plastic as a result, equivalent to about 160 tons of CO² per year. Consumers around the world now receive On shoes in boxes and socks and shoelaces in packaging made from 100 percent recycled materials. Clothing comes in packaging made from 99.9 percent recycled industrial waste. The remaining ink is a water-based alternative to the previous PVC inks, and instead of paper return receipts, On has opted for scannable QR codes printed inside the delivery package. The use of recyclable material is another step toward On’s environmental goals. Earlier this year, the brand announced that it had joined the Science Based Targets initiative. The brand also launched the world’s first subscription-based service for sports shoes, called Cyclon, offering shoes that will subsequently recycled.