Praising Allbirds, WSGN warns against greenwashing

2021-12-01T15:01:00

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With consumers demanding more sustainable and equitable products and being increasingly aware of corporate greenwashing, footwear brands must be authentic in marketing sustainable goods, or else their communication strategy may backfire, WGSN warned during a couple of webinars organized by the Italian trade fair Expo Riva Schuh.

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