For next winter, Reusch is striving to further improve its overall environmental footprint with its Taking Care responsibility program. Following an audit by the German consultancy Fokus Zukunft, in-house measures have been taken such as a CO² offset for all carbon emissions or better forecasting to avoid air freight. Already for the past winter season, none of its mass-produced sports gloves were shipped by air freight.
The FW 21/22 product line shows an increase in PCF-free materials: more than 60 percent of the SKUs already have a PFC-free shell or will receive one in the next production cycle. A holistic communication concept with a subpage on the company website and product tags is already in the works. The next step will be to publish a UN Global Compact sustainability report. Reusch’s headquarters in Bolzano, Italy, and the warehouse near Milan are to become climate-neutral this year, and an expanded repair and recycling service is in the pipeline.
A first product to lead the way for the next season is the new Futu:re Glove. It is made entirely of polyester from the same family and is therefore fully recyclable. For the project, Reusch collaborated with the Berlin-based startup Kleiderly. Alina Basi, the founder of Kleiderly and a member of the Forbes 30 under-30 class of 2020 in the manufacturing and industry category, has developed a patent-pending technology to recycle waste clothing into new and sustainable material to create a circular economy and divert apparel waste away from landfills and incinerators.