TrusTrace has begun rolling out a new platform layer designed to turn the compliance data it already holds on behalf of global brands into usable intelligence and automated action for businesses of all sizes, the Stockholm-based traceability and compliance company for supply chains said Sept. 15.
First to go live: Supply Chain Intelligence, a tool that lets brand teams ask plain-language questions across suppliers, materials, facilities and products and get answers drawn from data TrusTrace already holds for that customer. Later phases are due to add regulatory and enterprise intelligence, tying external rules and a brand’s own internal policies directly to its supply chain records.
Running alongside it is an automation tool that builds and orchestrates multi-step programs for Supplier Compliance, the company’s existing service for checking whether a brand’s suppliers are meeting its requirements. Vendor onboarding, ongoing supplier checks, assessments, requests for evidence, follow-up communication and corrective-action tracking can now run without a person managing each step by hand.
For an industry facing a widening set of mandatory due diligence and disclosure rules, from the EU Deforestation Regulation to Digital Product Passport requirements, the launch targets a specific bottleneck: brands are gathering far more supply chain data than their teams can realistically read and act on.
TrusTrace already tracks products forward from source in real time down to the individual lot, and reconstructs chain-of-custody records using AI working backward through a range of materials and sourcing setups. The new layer is built to make that data queryable on demand and to run the multi-step compliance work that follows automatically, rather than leaving brand teams to interpret it by hand.
A platform play
TrusTrace appears to be building an analytics and automation layer on top of data it already collects through Supplier Compliance and Product Compliance, which checks whether one particular item satisfies the rules that apply to it. That would deepen what each brand customer buys from TrusTrace, at a moment when brands are under pressure to consolidate compliance vendors rather than add new ones.
Close to “plug and play”
TrusTrace says onboarding can be live within three days of signing on, with a supplier’s first data request going out inside the first week. The company’s own numbers put its supplier base above 120,000, spread across over 80 countries, and it is pitching the new platform at brands from large multinationals down to smaller companies trying to run compliance work without adding headcount.
