Dakine has announced the launch of a new brand campaign,...

Dakine has announced the launch of a new brand campaign, entitled Fear the Known. The campaign is meant to encourage consumers to break free from their daily routine and seek new adventure, across different sports. The new brand motto will be carried across categories and seasons, the company said.

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more