Winter Sports

Olympic flame handed to Italy
2025-12-04T19:11:00+00:00By SGI Europe Editorial Team
The Olympic flame for Milano Cortina 2026 was handed over in Athens and will begin its Italian relay on December 6, covering 12,000 km across 20 regions.
Moncler returns to Winter Olympics
2025-12-01T14:03:00+00:00By SGI Europe Editorial Team
Moncler will sponsor Team Brazil at the 2026 Winter Olympics, marking its return to the Games with performance gear and iconic style.
Hockey team USA unveils 2026 hockey jersey
2025-11-28T16:57:00+00:00By SGI Europe Editorial Team
Team USA’s 2026 Olympic ice hockey jersey pays tribute to the 1960 Squaw Valley champions, unveiled ahead of Milano Cortina Winter Games.
Nike x Jacquemus Après Ski collection launches
2025-11-27T16:13:00+00:00By SGI Europe Editorial Team
Nike and Jacquemus launch an 18-piece Après Ski collection blending GORE-TEX performance outerwear with high-fashion design. Available now.
Snow League raises $15m for global expansion
2025-11-19T15:54:00+00:00By SGI Europe Editorial Team
The Snow League, founded by Shaun White, has raised $15 million to expand its professional snowboarding and freeskiing league globally, with backing from 359 Capital, BITKRAFT Ventures, and Fenway Sports Group’s Linda Henry.
Lululemon unveils Team Canada 2026 Winter Games kit
2025-11-18T16:12:00+00:00By SGI Europe Editorial Team
Lululemon, in partnership with the Canadian Olympic and Paralympic Committees, has unveiled a technical and inclusive Team Canada kit for the 2026 Winter Games.
Union Binding Company launches its first snowboard boot
2025-11-13T06:52:00+00:00By SGI Europe Editorial Team
Union Binding Company has launched its first snowboard boot, the Reset Pro, through its new Union Boot Division, based in Italy’s technical footwear district.
Italy enforces helmet rule for all skiers
2025-11-13T06:51:00+00:00By SGI Europe Editorial Team
From Nov. 1, Italy will require all snow sports participants to wear CE-certified helmets, tightening slope safety ahead of the Milano Cortina 2026 Olympics.
Atomic enters apparel market to expand long-term brand strategy
2025-11-07T07:30:00+00:00By Susa Schreiner
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.