Winter Sports
Visa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
Winter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
Prowinter Test Days return to Carezza
On 12–13 January 2026, brands, retailers and rental operators converge on Carezza for Europe’s earliest alpine ski equipment test of the season.
Vuori launches sustainable snow collection
Athleisure brand Vuori launches its first Snow Collection, featuring shells, bibs and pants made from 100% NetPlus® recycled fabric sourced from fishing nets.
Stöckli extends ski warranty to 4 years
Swiss ski maker Stöckli now offers a four-year warranty on all new skis, a first in the industry, signaling confidence in durability and quality.
Olympic flame handed to Italy
The Olympic flame for Milano Cortina 2026 was handed over in Athens and will begin its Italian relay on December 6, covering 12,000 km across 20 regions.
Moncler returns to Winter Olympics
Moncler will sponsor Team Brazil at the 2026 Winter Olympics, marking its return to the Games with performance gear and iconic style.
Hockey team USA unveils 2026 hockey jersey
Team USA’s 2026 Olympic ice hockey jersey pays tribute to the 1960 Squaw Valley champions, unveiled ahead of Milano Cortina Winter Games.
Nike x Jacquemus Après Ski collection launches
Nike and Jacquemus launch an 18-piece Après Ski collection blending GORE-TEX performance outerwear with high-fashion design. Available now.
Intelligence, analysis and advice for the global sporting goods industry.
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