Lifestyle & Fashion

New Balance x Grand Collection: Skate Meets High Fashion
2025-10-21T06:08:00+01:00By SGI Europe Editorial Team
New Balance Numeric and New York’s Grand Collection debut their first collaboration, blending skate heritage, classic sneaker legacy, and high-fashion aesthetics.
Adidas Originals & Thug Club launch global FW25 collection
2025-10-16T06:48:00+01:00
Adidas Originals x Thug Club FW25 drops Oct. 20, merging sport heritage with streetwear rebellion and Korean creative flair.
Teen survey finds On outranks Hoka
2025-10-14T06:50:00+01:00By SGI Europe Editorial Team
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
Nike and Skims launch first collection, marking sportswear-shapewear crossover
2025-09-23T08:19:00+01:00By Claudia Klingelhöfer
The launch highlights Nike’s strategy to expand its lifestyle offering and diversify its reach.
Macron’s first lifestyle collection premieres
2025-09-18T16:26:00+01:00By Mattias Björklund
Macron O.N.E. (Own. Nothing. Else.) wants to combine a high-end lifestyle collection with Italian design and the highest level of comfort.
ICIW sales exceed SEK 360 million and EBIT increases by 60%
2025-09-18T16:26:00+01:00By Mattias Björklund
A clear community focus, and successful international expansion, are some important keys, the companys CEO said.
Board veteran and former Nike exec joins Vuori’s board of directors
2025-09-16T14:45:00+01:00By Mattias Björklund
Andrew Campion “brings a unique perspective”, Vuori’s CEO Joe Kudla said.
Gymshark launches limited-edition shoe range with R.A.D.
2025-09-15T05:32:00+01:00By SGI Europe Editorial Team
It is Gymshark’s first footwear range.
Lewis Hamilton restructures and renames his company
2025-09-10T06:03:00+01:00By Mattias Björklund
The company, previously known as Project 44, will now exist as Lewis Hamilton Ventures.