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Athletic footwear market Retail Case Studies Top brands All headlines

Need to know

Small brand, big stride: Tapping into the power of running clubs

2025-05-19T06:48:00+01:00

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Sustainable footwear: Running shoes that leave no footprints

2025-05-13T21:11:00+01:00

Asics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it

2025-05-13T05:32:00+01:00

Small brand, big stride: Tapping into the power of running clubs
Sustainable footwear: Running shoes that leave no footprints
Asics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it

Latest headlines

Athletic footwear market 2023

$98.7B

Market size

+6.7%

Global sales growth

+11.8%

European market growth

49.3%

adidas + Nike market share

Market Analysis: The global athletic footwear market

2024-08-21T13:42:00+01:00By Bob McGee

Our annual overview of the athletic footwear market shows the global sales of 25 companies and compares how 2023 has developed compared to 2022.

Case Studies

Case study: how Xtep turned Saucony into a profit engine
2026-07-13T20:51:00+01:00By Valentina Giannella
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
Asics Analysis – A sound brand in a sound company
2025-08-03T18:16:00+01:00By Claudia Klingelhöfer
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
2024-11-12T19:11:00+00:00By Will Renwick
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Decathlon: The ugly duckling becomes a swan?
2024-09-11T07:12:00+01:00By Regina Henkel
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.

Financial

Asics EMEA posts record 2025 revenue

2026-02-13T11:34:00+00:00By SGI Europe Editorial Team

The Japanese brand’s European division saw SportStyle surge 44% while maintaining #1 position in performance running across five key markets.

Brooks Running posts ninth consecutive quarter of double-digit growth

2025-11-04T08:07:00+00:00By Uschi Horner

Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.

361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce

2025-10-14T12:28:53.783+01:00By Claudia Klingelhöfer

The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.

New growth for Norwegian sports market

2025-09-09T07:47:00+01:00By Mattias Björklund

The sports industry experienced a correction after the pandemic. Sports chains reported a 3.9 percent decline in sales for 2024. Running and outdoor activities are trending.

All headlines

The rise of Indonesia’s local running shoe brands
2026-07-27T14:06:00+01:00By Yohana Belinda
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
Boost to come for Brooks after Kerr’s run?
2026-07-22T10:27:00+01:00By Pedro Rodríguez
Brooks joins Nike, adidas and HOKA treating record bids as marketing events.
HOKA names pop singer Hou Minghao as China ambassador
2026-07-21T08:44:00+01:00By SGI Europe Editorial Team
HOKA leans on entertainment reach to compete for younger Chinese runners.
Strava’s bigger platform play
2026-07-15T10:34:00+01:00By SGI Europe Editorial Team
Three launches in five weeks - hiking, racing and rewards - reveal a much bigger ambition behind the update notes.
FP Movement, ASICS launch debut footwear collaboration
2026-07-14T09:08:00+01:00By SGI Europe Editorial Team
ASICS’ first joint run-tennis release uses a lifestyle brand to extend beyond performance retail.
Case study: how Xtep turned Saucony into a profit engine
2026-07-13T20:51:00+01:00By Valentina Giannella
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
Satisfy’s new gear cools you the harder you sweat
2026-07-09T12:37:00+01:00By SGI Europe Editorial Team
Satisfy’s HeatCrush fabric claims to cool runners more as effort rises, launched with a 15-minute Atacama film.
Gravel running becomes brands’ new growth strategy
2026-07-08T16:14:00+01:00By Valentina Giannella
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
While rivals go pink, New Balance goes neon
2026-07-07T16:15:00+01:00By SGI Europe Editorial Team
From neon boots to heat-reactive Stone Island cleats, New Balance turns color into its main World Cup storyline.