The running industry
Gain exclusive access to comprehensive reports on the running market and running footwear market, including growth forecasts, key player strategies, and shifts in consumer behavior. We provide you with the actionable intelligence needed to stay competitive in the ever-evolving market.
Need to know
Small brand, big stride: Tapping into the power of running clubs
Sustainable footwear: Running shoes that leave no footprints
Asics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
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Latest headlines
The Running Event 2025 promotes inclusion
Brooks Running posts ninth consecutive quarter of double-digit growth
International Running Expo debuts with 200+ global exhibitors
Nike powers up its running shoes
Women’s shoes still don’t fit
Richard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Tracking the next stride of Germany’s performance running market 2025
On Running ranks among most innovative companies 2025
Athletic footwear market 2023
$98.7B
Market size
+6.7%
Global sales growth
+11.8%
European market growth
49.3%
adidas + Nike market share
Market Analysis: The global athletic footwear market
Our annual overview of the athletic footwear market shows the global sales of 25 companies and compares how 2023 has developed compared to 2022.
Case Studies
Asics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Decathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
New Balance: EMEA HQ relocation and expansion mark growth period
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.
Retail
Intersport CEO Foley highlights running boom, stresses local approach
Tom Foley says that running is Intersport’s standout category, while outdoor has not yet reached former levels.
New growth for Norwegian sports market
The sports industry experienced a correction after the pandemic. Sports chains reported a 3.9 percent decline in sales for 2024. Running and outdoor activities are trending.
America’s first Skechers Performance Store opens in Miami
Skechers is picking up speed at its largest factory mall store in the world, an immersive performance experience that opened August 29 at Dolphin Mall in Miami.
On brings LightSpray innovation to Berlin
The Swiss performance brand is bringing its new robotic shoe innovation and immersive art installation to Kraftwerk Berlin from Sept. 19–21.
Brooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce
The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.
New growth for Norwegian sports market
The sports industry experienced a correction after the pandemic. Sports chains reported a 3.9 percent decline in sales for 2024. Running and outdoor activities are trending.
Xtep Intl. operating profit up 9.1 percent in H1
Chinese sporting goods group Xtep lifted its half-year profit on stronger demand for Saucony and Merrell, offsetting margin pressure at its core Xtep brand.
Top Athletic Footwear Brands 2023 (Sales)
All headlines
International Running Expo debuts with 200+ global exhibitors
The inaugural International Running Expo is set to unite the global running community at RAI Amsterdam this November.
Nike powers up its running shoes
Nike is testing Project Amplify, a powered running shoe with a built-in motor and drive system.
Women’s shoes still don’t fit
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
Richard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
Tracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
On Running ranks among most innovative companies 2025
On Running joins the ranks of deep-tech and platform giants on Fast Company’s innovation list.
Teen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
IRX 2025 positions Amsterdam as a key meeting point for the running industry
Shirry Liram explains how IRX 2025 in Amsterdam wants to shape the future of running by connecting the people and ideas moving the industry forward.
Report: The German Performance Running Market 2025
The Performance Running Market Germany 2025 Report delivers a clear picture of how runners in Germany choose, buy, and value their shoes. Based on a survey of 1,001 active runners and detailed pricing analysis, it reveals the consumer profile of runners, buying behavior, channel demand, brand preferences, price intelligence that maximize revenue, and the role sustainability plays in purchasing decisions.
Intelligence, analysis and advice for the global sporting goods industry.
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