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Need to know

Small brand, big stride: Tapping into the power of running clubs

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Sustainable footwear: Running shoes that leave no footprints

Asics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it

Small brand, big stride: Tapping into the power of running clubs
Sustainable footwear: Running shoes that leave no footprints
Asics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it

Latest headlines

Athletic footwear market 2023

$98.7B

Market size

+6.7%

Global sales growth

+11.8%

European market growth

49.3%

adidas + Nike market share

Market Analysis: The global athletic footwear market

2024-08-21T13:42:00+01:00By Bob McGee

Our annual overview of the athletic footwear market shows the global sales of 25 companies and compares how 2023 has developed compared to 2022.

Case Studies

Asics Analysis – A sound brand in a sound company
2025-08-03T18:16:00+01:00By Claudia Klingelhöfer
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
2024-11-12T19:11:00+00:00By Will Renwick
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Decathlon: The ugly duckling becomes a swan?
2024-09-11T07:12:00+01:00By Regina Henkel
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
New Balance: EMEA HQ relocation and expansion mark growth period
2024-06-05T06:45:00+01:00By Will Renwick
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.

Financial

Asics EMEA posts record 2025 revenue

2026-02-13T11:34:00+00:00By SGI Europe Editorial Team

The Japanese brand’s European division saw SportStyle surge 44% while maintaining #1 position in performance running across five key markets.

Brooks Running posts ninth consecutive quarter of double-digit growth

2025-11-04T08:07:00+00:00By Uschi Horner

Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.

361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce

2025-10-14T12:28:53.783+01:00By Claudia Klingelhöfer

The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.

New growth for Norwegian sports market

2025-09-09T07:47:00+01:00By Mattias Björklund

The sports industry experienced a correction after the pandemic. Sports chains reported a 3.9 percent decline in sales for 2024. Running and outdoor activities are trending.

All headlines

SportsShoes Running Report: one in six Brits run
2026-03-23T11:46:00+00:00By SGI Europe Editorial Team
Younger generations lead UK running participation as the sport maintains a stable base — with motivations, barriers and technology habits mapped across 5,000 Brits.
Changes in Spain enabling Sprinter to expand
2026-03-16T16:09:00+00:00By Pedro Rodríguez
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
ASICS offers funded trail adventure to two runners
2026-03-13T13:21:00+00:00By SGI Europe Editorial Team
Two runners in France, Spain, UK and Germany can win a fully funded trail trip. Applications close March 19.
Saucony continues its campaign of invitation-only footraces
2026-03-12T16:10:00+00:00By Pedro Rodríguez
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.
Nike and JD Sports’ 500-Runner Mall Takeover
2026-02-16T15:12:00+00:00By SGI Europe Editorial Team
How a grassroots run club founded by an ex-prisoner became one of Europe’s largest—and why Nike and JD Sports chose to partner with it.
Australian startup challenges global shoe brands
2025-12-28T18:15:00+00:00By SGI Europe Editorial Team
Melbourne-born Tarkine reports fivefold growth with locally designed, eco-focused running shoes aimed at displacing foreign brands.
UK & IR Running Industry Awards spotlight 2025 winners
2025-12-16T21:32:00+00:00By SGI Europe Editorial Team
The UK & Ireland Running Industry Alliance honored standout brands and events at its annual awards while highlighting the innovations and consumer shifts set to define the running market in 2026.
Watch now: 5 major trends in China’s lifestyle landscape
2025-12-09T09:24:00+00:00By SGI Europe Editorial Team
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
International Running Expo debuts with 200+ global exhibitors
2025-10-27T15:22:00+00:00Sponsored by IRX
The inaugural International Running Expo is set to unite the global running community at RAI Amsterdam this November.