Dan Holmgren, former buyer at Sportigan, has been appointed as director of Sportsbranchen, the Danish association for sporting goods suppliers and retailers. He takes over from Preben Boas, who retired earlier this year but has set up a consultancy, Sport & More, to advise companies interested in the Danish sports business. Before his time at Sportigan, a Danish retail buying group, Holmgren was already involved in the sports market at Pure Lime and H2O, among others. Sportsbranchen previously handled administration for Skobranchen, a Danish association of shoe suppliers, but from the start of this year it merged with the Danmarks Skohandlerforening, the Danish association of shoe retailers, and was separated from Sportsbranchen.

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