Kollektiv, a training app co-founded by Danish Olympic triathlete Helle Frederiksen and her husband Ben Powell-Frederiksen, has raised €1.5 million in pre-seed funding. The round was co-led by Copenhagen-based Ugly Duckling Ventures and VF Ventures, with participation from former BBC media executive Kerstin Mogull.
Founded in 2020, Kollektiv is building a Web3 ecosystem to democratize access to physical activity and mentoring, bridging the gap between beginner and elite athletes. The company builds upon the extensive knowledge and experience of its founders. Helle Frederiksen represented Denmark in triathlon at the London 2012 Summer Olympics, won the ITU Long Distance Triathlon World Championships in 2018 and has more than 15 years of coaching experience. Her husband and company co-founder Ben is the former chief marketing officer of global cycling brand CeramicSpeed and has also attended London Olympics 2012 as an athletic performance advisor. The Kollektiv app targets athletes of all levels across endurance sports such as cycling, swimming and running and connects them with personalized training plans. The app reportedly has users from across 55 countries.
