% of DTC sales at 5 of the biggest sporting goods companies

Earlier in the year we brought you Canada Goose’s DTC growth plan for the next five years. This week, we bring you an updated infographic showing DTC sales as a percentage of total net sales at five of the biggest Sporting Goods companies: Nike, Adidas, Under Armour, VF Corp and Puma. This is exclusive content for Premium subscribers of SGI Europe.