Decathlon buys Athleticum

Confirming reports in the Swiss media, Decathlon says it has agreed to take a majority stake in Athleticum, the third-largest integrated sporting goods retail chain in Switzerland and the fourth one including Intersport, with all its 23 stores and its 455 collaborators. The financial terms were not disclosed. While rebranding ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.